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Porongo: Argentina’s Smooth, Modern Take on a Traditional Drink

Porongo: Argentina’s Smooth, Modern Take on a Traditional Drink

|Somos Mateína
In a market filled with rustic packaging, intense smokiness, and generations-old branding, Porongo feels different immediately. The Argentine yerba mate brand has built a cult following by combining traditional mate...
Seleme Centenaria Tradicional

Seleme Centenaria Tradicional

|Somos Mateína
The story of Seleme begins in 1918, when Emiliano Abrão Seleme founded the company in southern Brazil, a region long associated with yerba mate cultivation. From the very beginning, the...
Washed out yerba = Bio-Oil

Washed out yerba = Bio-Oil

|Somos Mateína
What if the soggy pile of yerba you dump out after every round could become valuable products instead of trash? That’s exactly what a team of Argentine researchers has figured out....
Porongo: Argentina’s Smooth, Modern Take on a Traditional Drink

Porongo: Argentina’s Smooth, Modern Take on a Traditional Drink

|Somos Mateína
In a market filled with rustic packaging, intense smokiness, and generations-old branding, Porongo feels different immediately. The Argentine yerba mate brand has built a cult following by combining traditional mate...
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