Porongo: Argentina’s Smooth, Modern Take on a Traditional Drink
|Somos Mateína
In a market filled with rustic packaging, intense smokiness, and generations-old branding, Porongo feels different immediately. The Argentine yerba mate brand has built a cult following by combining traditional mate...
The story of Seleme begins in 1918, when Emiliano Abrão Seleme founded the company in southern Brazil, a region long associated with yerba mate cultivation. From the very beginning, the...
What if the soggy pile of yerba you dump out after every round could become valuable products instead of trash? That’s exactly what a team of Argentine researchers has figured out....
Porongo: Argentina’s Smooth, Modern Take on a Traditional Drink
|Somos Mateína
In a market filled with rustic packaging, intense smokiness, and generations-old branding, Porongo feels different immediately. The Argentine yerba mate brand has built a cult following by combining traditional mate...
The story of Seleme begins in 1918, when Emiliano Abrão Seleme founded the company in southern Brazil, a region long associated with yerba mate cultivation. From the very beginning, the...
What if the soggy pile of yerba you dump out after every round could become valuable products instead of trash? That’s exactly what a team of Argentine researchers has figured out....